|FOR IMMEDIATE RELEASE
|NOPD LAUNCHES CLICK IT OR TICKET CAMPAIGN THIS WEEK|
|Officers showing zero tolerance for seatbelt violations|
|NEW ORLEANS—This week, the NOPD is reminding motorists to Click It or Ticket. As part of the national seat belt enforcement campaign, the NOPD is joining law enforcement agencies around the country to step up enforcement May 18 to 31, just ahead of one of the busiest travel weekends of the year.
“Every day, unbuckled motorists are losing their lives in motor vehicle crashes,” said NOPD Superintendent Michael Harrison. “As we approach Memorial Day weekend and the summer vacation season, we want to make sure people are doing the one thing that can save them in a crash, buckling up.”
According to the National Highway Traffic Safety Administration, nearly half of the 21,132 passenger vehicle occupants killed in crashes nationwide in 2013 were unrestrained. At night from 6 p.m. to 5:59 a.m., that number soared to 59 percent of those killed. That’s why one focus of the Click It or Ticket campaign is nighttime enforcement. Participating law enforcement agencies will be taking a no-excuses approach to seat belt law enforcement, writing citations day and night.
In New Orleans, 14 unbelted vehicle occupants died in 2014.
“If you ask the family members of those unrestrained people who were killed in crashes, they’ll tell you—they wish their loved ones had buckled up,” added Harrison. “The bottom line is that seat belts save lives. If these enforcement crackdowns get people’s attention, and get them to buckle up, then we’ve done our job.”
For more information on the Click It or Ticket mobilization, please visit www.nhtsa.gov/ciot.